By Richard Bak
The epic fight among a father and son and the construction of a global company empireIn this retelling of the tale of the increase of Ford cars, journalist Richard Bak deals a bold new standpoint at the human drama that assisted in shaping one of many world's nice company empires. No dry company historical past, Henry and Edsel makes a speciality of the epic conflict of wills among the unyielding Henry Ford, his proficient son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to develop into Henry's inheritor obvious. Bak dispels the typical misperception of Edsel Ford as a susceptible and ineffectual supervisor, and explains that it used to be actually Edsel's level-headedness and imaginitive enterprise suggestions and that allowed the corporate to outlive the various demanding situations to its survival within the first 1/2 the 20th century. Timed to coincide with the one hundredth anniversary social gathering of Ford Motor corporation, Henry and Edsel is bound to be warmly bought via historical past buffs and enterprise readers.Richard Bak (Detroit, MI) is a veteran journalist who has written broadly at the Fords and the auto undefined.
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Additional info for Henry and Edsel: The Creation of the Ford Empire
For a while after the Detroit Automobile Company folded, he shaved expenses by sharing a roof with his aging father, who had moved into a house in downtown Detroit. If the kinship between William Ford and his eldest son continued to have its occasional discordant moments, the triangular relationship involving Henry, Clara, and Edsel remained a close and loving one. Father and mother happily indulged their only child, as the IIENRY AND EDSEL 4U Father and son, 1902. following entries from the diary Clara brieOy kept during this period demonstrate: january ll, 190 l.
In the spring of 190 l, he began taking an active interest in the racing machine Ford was working on, accompanying him on long test rides through the countryside. It was Murphy who persuaded a handful of other original investors to purchase the assets of the Detroit Automobile Company when it was formally dissolved, then to sit back and patiently wait while Henry continued work on his experimental machine inside the former DAC factory on Cass Avenue. Henry was ambivalent about racing. For an avowed family man approaching forty, such daredevil driving was considered more than dangerous; it was thought to be downright foolhardy He was skeptical of the actual benefits of having competing automobiles rip and roar around a dirt track; certainly there were better ways of measuring a motorcars limits that didn't so blatantly endanger man and machine.
All you have to do is to keep a sharp look-out ahead. Its like a bicycle, you see .... " "Gone," came the broken answer as another block of houses vanished in thin air as the automobile's speed developed. Block after block. "Now you see how quick we stop her," said Ford. " With that, the automobileer pushed something, and with the suddenness of a complete collapse, the autos speed died instantly away, and the big machine came almost to an immediate standstill. " was all I could say. Slowly Ford re-applied the power and the big machine picked up speed and flew again up the street, like some frightened ghost.