Download 30 Minutes to Improve Telesales Techniques (30 Minutes) by Chris De Winter PDF

By Chris De Winter

This concise advisor to an important enterprise ability brims with functional recommendation on constructing the best method of utilizing the phone to extend promoting effectiveness. really invaluable to all (tele)sales, name centre and advertising team of workers, it's going to aid any one, from newcomer to skilled employee, to get the easiest from each name. Chris de wintry weather, a coaching professional in the telesales and advertising parts, comprises Capital financial institution, Castrol Oil, Foden vans and HSBC between her consumers. She has additionally written "Selling by way of cellphone" (Kogan web page, 1998).

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Extra info for 30 Minutes to Improve Telesales Techniques (30 Minutes)

Sample text

However, we’re finding more and more are so short of time that they are beginning to outsource the first steps of the procedure and then get involved at the shortlist stage – they can then make their own decisions. ’ Telesales person: ‘Let me put it another way. ) ‘Not only have we built up a substantial candidate bank for various positions but we also link in with all the appropriate 58 The Sale media. This means if a position needs to be advertised we can make the arrangements promptly. ’ Telesales person: ‘I understand why you may think that, indeed a number of our customers ran an exercise to see how cost-effective our service is.

40 5 THE SALE All customers are important. There are two main marketing tasks in any business – attracting new customers and retaining existing ones. At least five times more time and money is spent on a new prospect/customer than a current/existing one. Both are essential. Getting the balance right and retaining customers makes good economic sense. The telephone is quite versatile and can be used in a variety of ways. You may need to make appointments over the phone – sometimes face-to-face presentations are more appropriate and you can use the phone to set that up.

To Improve Your Telesales • Distractions can impede people’s listening as their focus wanders. Influencing powers Do you know why people do business with your firm? It helps if you can establish how they became influenced. Usually, if you can put customers’ minds at rest when you first speak to them you have a much better chance of success. Consider then where influence is most powerful: • 7% of our influence comes through the words we use; • 38% of our influence comes through our voice qualities; • 55% of our influence comes through the use of body language.

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